« The Great Region is rich of a diverse, modern, and unconventional offer for event organizers, but there was no MICE trade show to reflect and promote all of its destinations. The MIX will provide both exhibitors and visitors a new opportunity to create meaningful experiences and open new horizons to organize events. » Hugo Remm – Deputy general director of Metz Events in charge of The MIX
Visitors and Top Buyers will get to discover new destinations, strengthen their professional network and imagine new original events in Luxembourg, Belgium, Germany and the Grand Est region of France. A user-friendly digital platform will enable exhibitors and visitors to meet efficiently and capture all the value of the trade show, notably through the uses of unlimited agendas of pre-organized one-to-one meetings.
For exhibitors, The MIX will provide a rare opportunity to showcase their product and services to buyers which concrete projects and a genuine interest in organizing an event in the Great Region.
For visitors, The MIX will be the reference trade show to open up to new destinations and discover the meeting and event industry actors of the 4 Frontiers.
