The MIX

The Great Region’s first MICE trade show

Visitors and Top Buyers will get to discover new destinations, strengthen their professional network and imagine new original events in Luxembourg, Belgium, Germany and the Grand Est region of France. A user-friendly digital platform will enable exhibitors and visitors to meet efficiently and capture all the value of the trade show, notably through the uses of unlimited agendas of pre-organized one-to-one meetings.

For exhibitors, The MIX will provide a rare opportunity to showcase their product and services to buyers which concrete projects and a genuine interest in organizing an event in the Great Region.

For visitors, The MIX will be the reference trade show to open up to new destinations and discover the meeting and event industry actors of the 4 Frontiers.

Our mission

Promote networking and provide business opportunities for the 4 Frontiers MICE professionals and event organisers from France and Europe

11/27/2023

Bliiida, partner of The MIX !

More information bellow

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11/20/2023

1001 salles, partner of The MIX !

More information on the partnership bellow

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11/16/2023

Press presentation of the Trade Show !

More information bellow

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Find out more about The MIX, the 4 frontiers MICE trade show.

Click below to view all the latest news on The MIX MICE trade show and its partners

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150

exhibitors

200

Top Buyers

3000

One to one meetings

6

conferences

BECOME AN EXHIBITOR AT THE MIX 2023

The MIX is the first MICE Trade Show showcasing the Great Region to qualified meetings and events professionals. It will gather hundreds of event organizers and Top Buyers.

Our team will be there each step of the process to make sure you have productive meetings and capture all the opportunities of the trade show.

Become an exhibitor

VISIT THE MIX 2023

If you are a professional of the MICE industry, The MIX will be the occasion to meet all product and service providers to organise your next event in the Great Region. The event is free to attend for buyers within the meetings and event industry.

Event venues, convention bureau, event agency, technical providers, caterers... they will all be present !

VISIT

The MIX at Robert Schuman Congress Center

At the heart of a European hub

Close to Luxembourg, Belgium and Germany, 80 minutes away from Paris by train, situated in an exceptional cultural and economic environment, Robert Schuman Congress Center provides turnkey events, modular spaces and taylor made services for your events. With 24 million Europeans in a 200km radius and quality infrastructures, the territory of Metz Eurométropole benefits from an exceptional reach which will support the promotion of the Great Region MICE offer during The MIX.